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Customers & Growth

Your brand stays visible and your ads stay running, week after week.

AI drafts content, post ideas and reports; our team reviews every piece and manages your channels, campaigns and design.

Marketing slips when nobody has the hours to keep posting, writing, testing and reporting. AI drafts the content, post ideas and performance reports, and a person on our team reviews every piece before it goes out. The same team manages your channels, campaigns and design in your own accounts, with a named lead who owns the outcome and a weekly report on what was delivered.

What's in scope

What an engagement covers

A typical scope for this service. Exact scope is agreed in writing before work starts.

  1. Social media management: a content calendar agreed with you, posts drafted, scheduled and published on your channels, and comments and messages watched, with anything that needs a decision passed to you

  2. Content and blog writing: blog posts, articles, web copy and captions in your brand's voice, drafted with AI and then edited and fact-checked by a writer

  3. SEO support: keyword research, content briefs, and on-page fixes to titles, descriptions, headings and internal links, with a regular look at how your pages appear in search

  4. Paid ads management: campaigns set up and maintained in your ad accounts, with copy and creative variants, audience and budget adjustments, and spend kept inside the limits you set

  5. Email campaigns: newsletters, promotions and nurture sequences written, built and scheduled in your email platform, with lists segmented and opt-out requests honoured

  6. Graphic design: social graphics, ad creatives, banners, email headers and simple documents made to your brand guidelines

  7. Performance reports drafted from your analytics, social and ad accounts, with a short note on what worked and what to change next

  8. A review step on everything: each piece is read by a person before it goes out, and anything sensitive, such as claims, comparisons or replies to complaints, gets a second person's check

How the work divides

AI does the routine. People own the outcome.

Where AI tooling helps, it takes the repetitive volume; a named team handles everything that needs judgment.

AI does

Drafts content, post ideas and performance reports

Our team does

Reviews every piece before it goes out; manages your channels, campaigns and design

You track

Content and campaigns delivered on schedule, traffic and enquiries from your channels

AI-handled routine work is sampled and reviewed by our team. Anything sensitive, or with external consequences, goes to a person and is second-checked. How we use AI

Deliverables

What you receive

  1. A content calendar for your channels, agreed with you ahead of each month

  2. Posts, blog articles and web copy written in your brand's voice, reviewed by a person before publishing

  3. Email campaigns built and scheduled in your own platform

  4. Paid campaigns set up, maintained and adjusted inside the budget you set

  5. Designed graphics, ad creatives and banners made to your brand guidelines

  6. A weekly report and a monthly review of what was delivered, how it performed and what to try next

What we measure

How the service is measured

Service levels are agreed per engagement. These are the measures we typically commit to.

  • Delivery against the content calendar: posts, articles, emails and designs finished and published on the agreed dates

  • Review discipline: every piece checked by a person before it goes out, with sampled checks by a second person

  • Ad spend kept within the limits you have set, with changes to campaigns recorded

  • Turnaround on design and copy requests, from brief to first draft

  • Reporting on time, with traffic and enquiries from your channels shown honestly, good weeks and poor ones

Your tools

The software we work in

We work inside the platforms you already use, under your access policy. Support for a specific tool is confirmed when we scope your engagement.

  • Your social media accounts
  • Your email platform
  • Your web analytics
  • Your ad accounts
  • Design tools

Product names belong to their owners; no endorsement is implied.

How we set it up

Setting up digital marketing support

  1. Day 1

    Discovery call

    We learn what you sell, who you sell to, which channels you use and what the brand should sound and look like. We also review what is already live: your accounts, past campaigns and any guidelines you have.

  2. Within days

    Tailored proposal

    You receive a written proposal covering channels, content volume, campaigns, design needs, team size, AI set-up and a clear monthly figure, so you know exactly what is included before anything starts.

  3. Week 1

    Set-up in your tools

    We are given access to your social, email, analytics and ad accounts and design files under your access policy. Brand voice, approved topics, things we must never say, ad spend limits and the approval route are agreed with you and written down.

  4. Week 2

    Onboarding and parallel run

    We produce a first batch of posts, articles, emails and designs, and prepare campaign changes, without publishing. You compare them with what you would have made, adjust the voice and the rules, and sign off before go-live.

  5. From month 1

    Go-live and review

    We run your content calendar and campaigns day to day. You get a weekly report on what was published and sent and how it performed, and a monthly review to set priorities and adjust the plan.

Questions

Common questions about digital marketing support

AI drafts routine material: post ideas, first drafts of captions, articles and emails, and the first version of your performance report. Every piece is then reviewed by a person on our team before it goes out, and anything sensitive, such as product claims, comparisons or replies to a complaint, is checked by a second person. Anything that needs a decision goes to you, and people who message your brand can always reach a person, not just a bot.